Up North Wine Tasting Room is located in downtown Geneva, just steps from your favorite local shops and restaurants. Here you’ll find award-winning Northern Michigan wines served in a relaxed, inviting atmosphere.

From our handcrafted tables and bar top to several cozy lounge areas throughout the tasting room, every detail is designed to create a welcoming and memorable experience. Guests can also enjoy patio seating outdoors, perfect for relaxing with a glass of wine during warmer months.

In addition to our wine selections, we offer refreshing cider from Two K Farms, handcrafted cocktails, and a curated selection of spirits featuring favorites from Traverse City Whiskey Co. and Iron Fish Distillery. Whether you're stopping in for a tasting, meeting friends for cocktails, or enjoying a casual night out, Up North is the perfect place to unwind and enjoy the flavors of Northern Michigan.